CUPPA JOE CO.

Scope

Large

Location

Saint Petersburg, FL

Year

2020

Position

Conceptual Design

About

A conceptual Coffee Roasting Company's take on a modern high-end coffee shop. Owners with a vision to bring more of a community to their town through good home grown coffee beans. Look out for your nearest shop coming soon!

We were in charge of everything from advertising & marketing efforts, to overall brand image & feel. Planning out advertisements, monitoring campaigns for promotion purposes and revising presentations as needed along with shaping brand standards was half of our job. The other half consisted of  setting clear objectives to guide our marketing direction, including managing the creation of marketing alliances, brand strategy, public relations strategy, creative strategy and digital/social strategies all geared toward profitability.