BELLEAIR BAIT SHOP

Scope

Small

Location

Belleair Beach, FL

Year

2018

Position

Marketing Collateral & Apparel Design

About

Local bait & tackle shop here in Belleair Beach. We sell Live and Artificial Bait, and Fishing Tackle. In addition to expert fishing advice as well as the best spots to fish around town, we have a wide variety of custom clothing designs for you to choose from.

We were in charge of everything from advertising & marketing efforts, to overall brand image & feel. Planning out advertisements, monitoring campaigns for promotion purposes and revising presentations as needed along with shaping brand standards was half of our job. The other half consisted of  setting clear objectives to guide our marketing direction, including managing the creation of marketing alliances, brand strategy, public relations strategy, creative strategy and digital/social strategies all geared toward profitability.