THE PETLY STORE

Scope

Medium

Location

Nationwide, USA

Year

2021

Position

Product & Brand Development 

About

We are a pet store that aims for making our furry lovers happy. With products from grooming to play we have it all for you to help your pet enjoy there day. Dogs and Cats alike can enjoy a nice treat from our store. Owners, put your mind at ease knowing we have the best quality and safest products for your fur babies. 

We were in charge of everything from advertising & marketing efforts, to overall brand image & feel. Planning out advertisements, monitoring campaigns for promotion purposes and revising presentations as needed along with shaping brand standards was half of our job. The other half consisted of  setting clear objectives to guide our marketing direction, including managing the creation of marketing alliances, brand strategy, public relations strategy, creative strategy and digital/social strategies all geared toward profitability.